The benefits of writing a press release
In addition to catching the attention of the media, writing a press release provides several added benefits. First, it’s a cost-effective tool you can add to your marketing strategy, especially if you’re a startup with a limited budget. Since releases are posted online, you might draw prospective customers and backlinks to your site as well.
A well-written press release also helps you control your story. You can share what’s important to you and call attention to the value you offer. In the event of a crisis, a press release offers you a chance to respond to a story with your own. And distributing your story through a press release service can boost your content marketing efforts by increasing web traffic and improving search engine optimization.
Another benefit is the ability to share your press releases on the news or press page of your website. This can help establish you as an expert in your field. When a reporter visits your site and finds press releases available, you come across more professionally and save the reporter time by making pertinent information easily and quickly accessible.
Free: Press Release Template
To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.
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Types of press releases
Press releases are normally seen as just a way to generate publicity. However, there are many different types of press releases, each with their own formats and rules.